1. Which are the main factors that make a media education project successful?
2. Did you have common or similar problems in each country, and if so, what were they?
3. What kind of challenges did you deal with during the working group session?
August 27, 2008
July 29, 2008
Questions for the workgroups
Questions for all the workgroups
General questions by the Finnish Society on Media Education
Projects for parents, teachers and youth workers
Central questions for the preparation of the seminary by Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Youth and Social Affairs, Bremen
Projects with easy access
Projects produced by children and young people
Questions by Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB - International Youth Service of the Federal Republic of Germany, Bonn
General questions by the Finnish Society on Media Education
- Which were the successful tools to inform about the project? What kind of a “advertising palette” was used to inform about the project outcomes?
- How was feedback collected from different target groups? Do you think the feedback you got was useful enough for developing the project?
- If you had setbacks during the project, which were the most unpleasant failures and how to prevent them from happening again?
- Which were the elements that were slowing you down or making things more difficult during the project? (for example bureaucracy, legislation…) Can you prevent the difficulties somehow?
- Did you have a wide co-operation or did you work only with some partners? What kind of co-operation was successful and useful?
- Did the project practises root to work of the target group (for example a real effect to school routines?)
Projects for parents, teachers and youth workers
Central questions for the preparation of the seminary by Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Youth and Social Affairs, Bremen
- Does media literacy supply sufficient protection against hazards and risks from the new technologies?
- How do we manage to get especially those parents to be interested in offers of media literacy who acctuallly want to know the least at all?
- How can parents be thaught media literacy who in general show deficits in the use of new media?
- Is the problematic nature of the deficinet parents a temporary problem? Are the media competent children of today going to be media competent parents of tomorrow?
- How do we cope with the increasing convergence in the media? Which (self-) control mechanism should apply? Can the supervisory authorities presently in the force be kept or should new ones be created?
- How do we cope with the increase of illegal downloads? How can we protect children and young people from criminalization?
- How are we going to handle media illiterate problematic groups such as migrants, socially deprived population stratums and probably also resistant middle class families rejecting media?
Projects with easy access
- Why is it of central importance in youth media protection to provide children and young people with an easy, age related and safe access and competent guidance to the new media especially in the age of the web 2.0 and mobile services? What does it mean for the lives and experiences of young people when the children are already "met" at the entrance to the Internet and led to pages which they like and enjoy?
- Why is it not sufficient only to train children and young people to be media literate enough to know how to handle and cope with all dangers and risks involved in the use of new media? Which further action steps and regulations are needed in addition to imparting media literacy? What does this imply for the installation of safe surfing zone in the Internet? Which role and responsibility are incumbent on the state and his executing actors, the self-control, industry and associations? What does “As much voluntary self-control as possible, as little sovereign supervision as necessary” mean in this context? What does “culture of common responsibility” mean?
- Which part do technical protective solutions play in access means for new media suitable for children? Why can those only act attendantly and not replace a strengthening of media literacy or a competent guidance by parents?
- Why is it important that good offers for children are presented child-oriented by subject and concept that children enjoy dealing with its contents? Which roles do safety, data protection, advertisement, interactivity and multi-media processes play here? Which are the advantages when children are actively involved in shaping children offers and are enabled to contribute their own child-like point of view?
- Of which significance to youth media protection is a good network of existing children sites, a financial and logistic support of new and outstanding existing providers of children sites as well as broad public relations? Which measures are necessary to gain a high acceptance with the parents of these child-oriented offers?
Projects produced by children and young people
Questions by Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB - International Youth Service of the Federal Republic of Germany, Bonn
- What kind of technologies and tools are used in media literacy projects to participate young people?
- Which tools and methods are successful? What can we learn from the best practice projects?
- What are the new roles of professionals facing web 2.0 and the question of user generated content?
- How can we keep certain standards in quality of information in participating young people?
- What strategies must be implemented to activate more young people?
June 16, 2008
The workgroups and the participants
Workgroup I
Projects for parents, teachers and youth workers
Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Youth and Social Affairs, Bremen
Ms Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Ms Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
Ms Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
Ms Malle Hallimägi (EST), Director of the field of promotion of children's rights
Ms Pille Pruulmann-Vengerfeldt (EST), Research fellow, Institute of Journalism and Communication, University of Tartu
Workgroup II
Projects with easy access
Mr Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
Ms Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
Ms Marita Lumi (EST), Website www.lastekas.ee
Mr Mikk Rand (EST)
Workgroup III
Projects produced by children and young people
Mr Niels Meggers (GER), Vice-Director, Head of Department of International Projects, IJAB - International Youth Service of the Federal Republic of Germany, Bonn
Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
Mr Ismo Kiesiläinen (FIN), Youth worker and producer, Bachelor of Media Design
Ms Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
Mr Gerard Tarand (EST), Director of Youth Policy, Estonian National Youth Council
Ms Helen Kereme (EST), Chief expert of special youth work, future coordinator of the media team in Estonian Youth Work Centre
Projects for parents, teachers and youth workers
Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Youth and Social Affairs, Bremen
Ms Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Ms Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
Ms Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
Ms Malle Hallimägi (EST), Director of the field of promotion of children's rights
Ms Pille Pruulmann-Vengerfeldt (EST), Research fellow, Institute of Journalism and Communication, University of Tartu
Workgroup II
Projects with easy access
Mr Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
Ms Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
Ms Marita Lumi (EST), Website www.lastekas.ee
Mr Mikk Rand (EST)
Workgroup III
Projects produced by children and young people
Mr Niels Meggers (GER), Vice-Director, Head of Department of International Projects, IJAB - International Youth Service of the Federal Republic of Germany, Bonn
Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
Mr Ismo Kiesiläinen (FIN), Youth worker and producer, Bachelor of Media Design
Ms Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
Mr Gerard Tarand (EST), Director of Youth Policy, Estonian National Youth Council
Ms Helen Kereme (EST), Chief expert of special youth work, future coordinator of the media team in Estonian Youth Work Centre
June 13, 2008
Estonia
Estonian participants of the workgroups and project descriptions
1. Ms Malle Hallimägi (EST), Director of the field of promotion of children's rights
2. Ms Pille Pruulmann-Vengerfeldt (EST), Research fellow, Institute of Journalism and Communication, University of Tartu
3. Mrs Marita Lumi (EST), Website www.lastekas.ee
4. Mr Mikk Rand (EST)
5. Mr Gerard Tarand (EST), Director of Youth Policy, Estonian National Youth Council
6. Ms Helen Kereme (EST), Chief expert of special youth work, future coordinator of the media team in Estonian Youth Work Centre
Estonia
Project descriptions
Projects for parents, teachers and youth workers
1. www.peremedia.ee Presented by: Ms Malle Hallimägi, Director of the field of the promotion of children's rights
Promotion of media education is a new area of activity for the Estonian Union for Child Welfare. Certain skills and knowledge enabling people to communicate with and as part of the media are required if media education is to be achieved. The emphasis in media studies is on the development of the student's individual skills and the intermediation of knowledge , which can be interpreted as a means of shaping skills and attitudes. What do we want to achieve?
In order to achieve these aims the online environment www.peremedia.ee has been created, whose message to the target groups are:
Child: The media that influences us every day is interesting and full of opportunities when you know how it works.
Parent: The right consumption of media will contribute to your child's development
Teacher: Introducing the media into your subject will make it more approachable for students
2. http://eukidsonline.ut.ee Presented by: Ms Pille Pruulmann-Vengerfeldt, Research fellow, Institute of Journalism and communication, University of Tartu
The website provides information about the Internet use of children and teenagers and the risks and opportunities associated with it, and overviews of similar studies in Europe. Of key importance is the creation of a database of studies which is context-based, constantly updated and able to be taken seriously, and on the basis of which it would be possible to direct a flexible political network and development of academic studies.
The EU kids online brings together 21 European researchers who are primarily involved in studies of the use of new media among children and teenagers. The three year partnership project - which includes meetings between scientists from different countries, the creation of a network and awareness-raising work - is designed for the collation, comparison and assessment of existing data.
The aim is to find comparable results between memeber states on the basis of which it would be possible to formulate recommendations regarding child safety, media writing skills and awareness. The participants in the project also invite the general public, practitioners and other scientists to contribute to dialouge so as to reach the goals that have been set.
Projects with easy access for children and young people
3. www.lastekaas.ee Presented by: Ms Marita Lumi
The www.lastekaas.ee portal is an environment for children and family in Estonia which is updated daily. Its keywords are fun, development and free from violence. The most popular part of the portal among children is the Internet cartoon series Jänku-Juss, which has been broadcasted every Wednesday for three and a half years. Its episodes are watched more than a million times every month (peaking at 1.25 million in January 2008). The 200th epidsode of the series will be completed in June.
The portal is visited from around 40,000 different IP addressesevery week and 120,000 per month. Between 150,000 and 200,000 pages are viewed every day (5-6 million per month). Those under the age of seven view the page with their parents.
4. www.kinobuss.ee Presented by: Mr Mikk Rand
The purpose of the "Kinobuss project" is to disribute for the Estonian public the art of cinema and knowledge of filmmaking. Travelling from town to town Kinobuss shows Estonian and worldwide quality films and organizes film workshops.
Projects produced by children and young people
5. www.enl.ee Presented by: Mr Gerd Tarand, Director of Youth Policy, Estonian National Youth Council
A 'contribution metro' has been developed as part of the Estonian National Youth Council's participation campaing
It is designed to chart the opportunities available for children and young people in Estonia to get involved in social life and influence the decisions that are made. The 'metro map' features different types of participation, from simply asking questions to voting and standing in the European Parliament elections. The 'contrinution metro' forms the basis for the 'Contribution School' project, as part of which different stops are simulated in schools. The council has also translated the 'contributio metro' into Finnish
1. Ms Malle Hallimägi (EST), Director of the field of promotion of children's rights
2. Ms Pille Pruulmann-Vengerfeldt (EST), Research fellow, Institute of Journalism and Communication, University of Tartu
3. Mrs Marita Lumi (EST), Website www.lastekas.ee
4. Mr Mikk Rand (EST)
5. Mr Gerard Tarand (EST), Director of Youth Policy, Estonian National Youth Council
6. Ms Helen Kereme (EST), Chief expert of special youth work, future coordinator of the media team in Estonian Youth Work Centre
Estonia
Project descriptions
Projects for parents, teachers and youth workers
1. www.peremedia.ee Presented by: Ms Malle Hallimägi, Director of the field of the promotion of children's rights
Promotion of media education is a new area of activity for the Estonian Union for Child Welfare. Certain skills and knowledge enabling people to communicate with and as part of the media are required if media education is to be achieved. The emphasis in media studies is on the development of the student's individual skills and the intermediation of knowledge , which can be interpreted as a means of shaping skills and attitudes. What do we want to achieve?
• To provide young school children and their parents with information about public communication, how it works, the ethics involved, it's influence and more
• To develope the skills of these children and their parents in communicating with the media and as a part of media, including safe behaviour in a new media environment, 'best practice' in communication and more
• To develope critical thinking skills in the children and their parents in 'reading' television programs , commercials and more
• To motivate media teachers to contribute to public debate about media education
• To develope the skills of these children and their parents in communicating with the media and as a part of media, including safe behaviour in a new media environment, 'best practice' in communication and more
• To develope critical thinking skills in the children and their parents in 'reading' television programs , commercials and more
• To motivate media teachers to contribute to public debate about media education
In order to achieve these aims the online environment www.peremedia.ee has been created, whose message to the target groups are:
Child: The media that influences us every day is interesting and full of opportunities when you know how it works.
Parent: The right consumption of media will contribute to your child's development
Teacher: Introducing the media into your subject will make it more approachable for students
2. http://eukidsonline.ut.ee Presented by: Ms Pille Pruulmann-Vengerfeldt, Research fellow, Institute of Journalism and communication, University of Tartu
The website provides information about the Internet use of children and teenagers and the risks and opportunities associated with it, and overviews of similar studies in Europe. Of key importance is the creation of a database of studies which is context-based, constantly updated and able to be taken seriously, and on the basis of which it would be possible to direct a flexible political network and development of academic studies.
The EU kids online brings together 21 European researchers who are primarily involved in studies of the use of new media among children and teenagers. The three year partnership project - which includes meetings between scientists from different countries, the creation of a network and awareness-raising work - is designed for the collation, comparison and assessment of existing data.
The aim is to find comparable results between memeber states on the basis of which it would be possible to formulate recommendations regarding child safety, media writing skills and awareness. The participants in the project also invite the general public, practitioners and other scientists to contribute to dialouge so as to reach the goals that have been set.
Projects with easy access for children and young people
3. www.lastekaas.ee Presented by: Ms Marita Lumi
The www.lastekaas.ee portal is an environment for children and family in Estonia which is updated daily. Its keywords are fun, development and free from violence. The most popular part of the portal among children is the Internet cartoon series Jänku-Juss, which has been broadcasted every Wednesday for three and a half years. Its episodes are watched more than a million times every month (peaking at 1.25 million in January 2008). The 200th epidsode of the series will be completed in June.
The portal is visited from around 40,000 different IP addressesevery week and 120,000 per month. Between 150,000 and 200,000 pages are viewed every day (5-6 million per month). Those under the age of seven view the page with their parents.
4. www.kinobuss.ee Presented by: Mr Mikk Rand
The purpose of the "Kinobuss project" is to disribute for the Estonian public the art of cinema and knowledge of filmmaking. Travelling from town to town Kinobuss shows Estonian and worldwide quality films and organizes film workshops.
Projects produced by children and young people
5. www.enl.ee Presented by: Mr Gerd Tarand, Director of Youth Policy, Estonian National Youth Council
A 'contribution metro' has been developed as part of the Estonian National Youth Council's participation campaing
It is designed to chart the opportunities available for children and young people in Estonia to get involved in social life and influence the decisions that are made. The 'metro map' features different types of participation, from simply asking questions to voting and standing in the European Parliament elections. The 'contrinution metro' forms the basis for the 'Contribution School' project, as part of which different stops are simulated in schools. The council has also translated the 'contributio metro' into Finnish
Germany
German participants of the workgroups and project descriptions
1. Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Women, Health, Youth and Social Affairs, Bremen
2. Ms Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
3. Mr Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
4. Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
5. Mr Niels Meggers (GER), Vice-Director, Head of Department of International Projects, IJAB – International Youth Service of the Federal Republic of Germany, Bonn,
6. Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
7. Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Germany
Project descriptions
Projects for parents, teachers and youth workers
1. MEDIA LITERACY goes School (http://medienkompetenz.rlp.de) Presented by: Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
The use of digital media has changed the behaviour and orientation of the youth today. The ability of working with new technologies stands in contrast to the awareness of its risks. According to the changes in life, work, education and social media education is to be understood as the core competence for lifelong learning.
New media do not only bring new chances for education and learning but also a new kind of economic and personal exposure.
The project “media literacy goes school” supports the education of core competences in media literacy in four stages:
Internet-Address: www.medienkompetenz.rlp.de
2. www.klicksafe.de Presented by: Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
"Klicksafe" (www.klicksafe.de) is an important partner of the initiative "Furthering media literacy at schools". Followingan initiative by the European Commission, klicksafe.de is developing a national node in Germanyto raise public awareness on the topic of Internet safety. klicksafe.de provides thorough information on safety themes and is creating a network of existing initiatives in Germany which address questions of Internet safety.
3. Action Youth Protection Action Committee Baden-Wurttemberg (Aktion Jugendschutz Landesarbeitsstelle Baden-Wurttemberg) Presented by: Mrs Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
Aktion Jugendschutz (ajs) was founded in 1956 as a society and is an association of 19 umbrella organizations of Baden-Wurttemberg. Aktion Jugendschutz (http://www.ajs-bw.de) supports the strengthening, protection and rights of children and young people. With its activities ajs wants to impart expert knowledge, strengthen professional competencies and extend methodological strategies. Aktion Jugendschutz advises and qualifies professionals and multipliers in the fields of: youth media protection, media education, addiction prevention, violence prevention, sexual education, child protection and intercultural pedagogy.
Offers of the Section Youth Media Protection/Media Education
(http://www.ajs-bw.de/Medien-01.html)
In particular parents feel uneasy and unable to cope with dealing with new media, i.e. internet, mobile phones and pc-games. They need assistance in their educational acting. Therefore, during the past years (since autumn 2000) ajs has been qualifying educational professionals (at present ca. 40 persons), who are available as consultants in different regions of the Land Baden-Wurttemberg.
The objective of their work is to inform parents on new media, to make them sensitive to risks and to get them enthusiastic about the chances so that they can effectively support their children's media use. There are offers like parents’ evenings, workshops for parents and children, discussion groups, multimedia-weekends etc.
Furthermore the consultants of the LandesNetzWerk offer further education trainings to educational professionals of nursery schools, schools or provisions of youth welfare services. Thus they multiply their professional knowledge in the field of media education and parents’ education. ajs supports and qualifies the LandesNetzWerk by means of: regular professional information and advise, annual seminars on further education, on counselling colleagues and on further development of the methodological work.
http://www.ajs-bw.de/LandesNetzWerk-fuer-medienpaedagogische-Elternarbeit.html
Projects with easy access
5. Klick-Tipps for children and parents (www.klicktips.net) Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
Whether games, investigations for schools and leisure, whether chatting and e-mails – the Internet offers many exciting sites for children. However, children hardly know these sites. Mostly they surf on adult sites; the addresses of which can be found out on television, learned of by friends or in the schoolyard.
"Klick-Tipps" is a regularly updated selection and review of recommended web content for children, a joint project of the jugendschutz.net Foundation and Media Literacy Southwest Forum (MKFS). In cooperation with the federal television company SWR Children's Network and the German Children's Foundation “jugendschutz.net” offers this service to interested providers to present these "Klick-Tipps" on their websites.
More and more and ever younger children are using the Internet. In order to avoid that they end up on the "wrong" sites, they need a "traffic management system" which gives them access to appropriate children sites. "Klick-Tipps" offers this service.
The "Klick-Tipps" project aims to expose good sites to the children and to identify safe surfing areas. In this way children get acquainted with the Internet and learn to better deal with it. Every week "Klick-Tipps" media educators search the Internet for actual and attractive content for children. In addition, a list of children sites informs on many good Internet sites suitable for children. Those websites can be assessed and commented by children.
Internet Addresses: www.Klick-tipps.net and www.kindernetz.de
6. A Net for Children - www.ein-netz-fuer-kinder.de Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
“A Net for Children” is a common initiative by policy makers, economy and youth media protection. It aims at creating a safe “surfing room” for children up to 14 years that enables them to learn to handle the Internet without being endangered by unsuitable contents and pictures.
7. Blindman's buff - www.blinde-kuh.de Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
“Blindman’s buff” is the first search engine for children. It has been started as voluntary project and since 2004, it is funded by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth. (GER), Director of jugendschutz.net, Media Educationalist and Acknowledged Expert for Youth Media Protection
8. jugendschutz.net Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
jugendschutz.net is the cross national bureau for the protection of minors on the internet in Germany. The youth ministries of the German Federal States founded jugendschutz.net in 1997 and since 2003 jugendschutz.net is assigned to the Commission for Youth Protection in the Media (KJM) in order to achieve a consistent control of broadcasting and internet.
jugendschutz.net controls the internet for offences against the protection of minors. In order to improve the protection of minors on the internet jugendschutz.net focuses on communication and co-operation, specifically with content providers and their associations, but also with other authorities and initiatives.
The protection of minors on the internet requires international regulations and a joint approach towards illegal and harmful content. jugendschutz.net is a founding member of the International Network of Hotlines (INHOPE) and the International Network Against Cyber Hate (INACH).
In Germany the Interstate Treaty on the Protection of Minors in the Media (JMStV) lays down what is illegal on the internet and regulates what content providers are obliged to do.
Internet Adress: www.jugendschutz.net
Projects produced by children and young people
9. Netzcheckers.de – The interactive youth portal Presented by: Mr Daniel Poli(GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
The youth portal netzcheckers.de is a supply of the „Youth online (Jugend online)-Project“, carried out by IJAB – International Youth Service of the Federal Republic of Germany and is sponsored by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth.
By imparting media literacy and web-based youth information “Youth online” gives a new impetus to child and youth services. For this purpose the youth portal www.netzcheckers.de has been provided as an informal learning area which enables young people to try out multimedia and to get acquainted with new forms of interactive learning and communication.
The objective of this project is imparting media literacy by means of direct participation in the youth portal.
Hence netzcheckers.de regard themselves as a hands-on portal for young people. Here you can generate and download ring tones for free, create cell phone pictures or have your say via your own podcast.
The youth portal offers news and quick-witted retorts to all about love, sports, music, school, job and health. Registered users can communicate with each other, write their own articles and contribute their own ideas – in the form of editorial pieces, photo albums, picture animation, weblogs or podcasts, for example. netzcheckers.de continuously extend their choice of subjects and action modules and integrate new technological developments.
By its variety of participatory elements the project offers an opportunity to contribute and directly participate in the process of youth information to both young people without previous knowledge and experienced internet users. Therefore, the success of the youth portal results from the principle of young people informing others via a friendly multimedia approach and thus learning from each other.
1. Mr John Gerardu (GER), Adviser on Legal Protection for Children and Young People, Senate for Labour, Women, Health, Youth and Social Affairs, Bremen
2. Ms Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
3. Mr Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
4. Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
5. Mr Niels Meggers (GER), Vice-Director, Head of Department of International Projects, IJAB – International Youth Service of the Federal Republic of Germany, Bonn,
6. Mr Daniel Poli (GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
7. Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
Germany
Project descriptions
Projects for parents, teachers and youth workers
1. MEDIA LITERACY goes School (http://medienkompetenz.rlp.de) Presented by: Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
The use of digital media has changed the behaviour and orientation of the youth today. The ability of working with new technologies stands in contrast to the awareness of its risks. According to the changes in life, work, education and social media education is to be understood as the core competence for lifelong learning.
New media do not only bring new chances for education and learning but also a new kind of economic and personal exposure.
The project “media literacy goes school” supports the education of core competences in media literacy in four stages:
- training teachers in using new technologies in the courses
- training teachers to be media security consultants to other teachers and students
- training students in how to use new technologies in studying, secure behaviour in online communication,
- training parents in topics related to the behaviour of their children in the internet and their use of mobile communication
Internet-Address: www.medienkompetenz.rlp.de
2. www.klicksafe.de Presented by: Mr Burkhard Schaefer (GER), Adviser for new media and new information- and communication technology at schools, Ministry for Education- and Communication and Culture of Rhineland-Palatine
"Klicksafe" (www.klicksafe.de) is an important partner of the initiative "Furthering media literacy at schools". Followingan initiative by the European Commission, klicksafe.de is developing a national node in Germanyto raise public awareness on the topic of Internet safety. klicksafe.de provides thorough information on safety themes and is creating a network of existing initiatives in Germany which address questions of Internet safety.
3. Action Youth Protection Action Committee Baden-Wurttemberg (Aktion Jugendschutz Landesarbeitsstelle Baden-Wurttemberg) Presented by: Mrs Elke Sauerteig (GER), Adviser for Media, Project manager for LandesNetzWerk Baden-Wurttemberg - for parent involvement in Media Education
Aktion Jugendschutz (ajs) was founded in 1956 as a society and is an association of 19 umbrella organizations of Baden-Wurttemberg. Aktion Jugendschutz (http://www.ajs-bw.de) supports the strengthening, protection and rights of children and young people. With its activities ajs wants to impart expert knowledge, strengthen professional competencies and extend methodological strategies. Aktion Jugendschutz advises and qualifies professionals and multipliers in the fields of: youth media protection, media education, addiction prevention, violence prevention, sexual education, child protection and intercultural pedagogy.
Offers of the Section Youth Media Protection/Media Education
(http://www.ajs-bw.de/Medien-01.html)
- counselling and informing on issues of youth media protection
- counselling and informing on actual development in the media scene and on chances and risks regarding ways of media use by children and young people resulting from the development
- symposiums, further training courses
- LandesNetzWerk (network) for parent involvement in media education
- further development of media educational concepts (youth welfare services, schools)
- literature and publications
In particular parents feel uneasy and unable to cope with dealing with new media, i.e. internet, mobile phones and pc-games. They need assistance in their educational acting. Therefore, during the past years (since autumn 2000) ajs has been qualifying educational professionals (at present ca. 40 persons), who are available as consultants in different regions of the Land Baden-Wurttemberg.
The objective of their work is to inform parents on new media, to make them sensitive to risks and to get them enthusiastic about the chances so that they can effectively support their children's media use. There are offers like parents’ evenings, workshops for parents and children, discussion groups, multimedia-weekends etc.
Furthermore the consultants of the LandesNetzWerk offer further education trainings to educational professionals of nursery schools, schools or provisions of youth welfare services. Thus they multiply their professional knowledge in the field of media education and parents’ education. ajs supports and qualifies the LandesNetzWerk by means of: regular professional information and advise, annual seminars on further education, on counselling colleagues and on further development of the methodological work.
http://www.ajs-bw.de/LandesNetzWerk-fuer-medienpaedagogische-Elternarbeit.html
Projects with easy access
5. Klick-Tipps for children and parents (www.klicktips.net) Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
Whether games, investigations for schools and leisure, whether chatting and e-mails – the Internet offers many exciting sites for children. However, children hardly know these sites. Mostly they surf on adult sites; the addresses of which can be found out on television, learned of by friends or in the schoolyard.
"Klick-Tipps" is a regularly updated selection and review of recommended web content for children, a joint project of the jugendschutz.net Foundation and Media Literacy Southwest Forum (MKFS). In cooperation with the federal television company SWR Children's Network and the German Children's Foundation “jugendschutz.net” offers this service to interested providers to present these "Klick-Tipps" on their websites.
More and more and ever younger children are using the Internet. In order to avoid that they end up on the "wrong" sites, they need a "traffic management system" which gives them access to appropriate children sites. "Klick-Tipps" offers this service.
The "Klick-Tipps" project aims to expose good sites to the children and to identify safe surfing areas. In this way children get acquainted with the Internet and learn to better deal with it. Every week "Klick-Tipps" media educators search the Internet for actual and attractive content for children. In addition, a list of children sites informs on many good Internet sites suitable for children. Those websites can be assessed and commented by children.
Internet Addresses: www.Klick-tipps.net and www.kindernetz.de
6. A Net for Children - www.ein-netz-fuer-kinder.de Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
“A Net for Children” is a common initiative by policy makers, economy and youth media protection. It aims at creating a safe “surfing room” for children up to 14 years that enables them to learn to handle the Internet without being endangered by unsuitable contents and pictures.
7. Blindman's buff - www.blinde-kuh.de Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
“Blindman’s buff” is the first search engine for children. It has been started as voluntary project and since 2004, it is funded by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth. (GER), Director of jugendschutz.net, Media Educationalist and Acknowledged Expert for Youth Media Protection
8. jugendschutz.net Presented by: Ms Ulrike Behrens (GER), Media educationalist of jugendschutz.net, Project Manager for klick-tipp.de
jugendschutz.net is the cross national bureau for the protection of minors on the internet in Germany. The youth ministries of the German Federal States founded jugendschutz.net in 1997 and since 2003 jugendschutz.net is assigned to the Commission for Youth Protection in the Media (KJM) in order to achieve a consistent control of broadcasting and internet.
jugendschutz.net controls the internet for offences against the protection of minors. In order to improve the protection of minors on the internet jugendschutz.net focuses on communication and co-operation, specifically with content providers and their associations, but also with other authorities and initiatives.
The protection of minors on the internet requires international regulations and a joint approach towards illegal and harmful content. jugendschutz.net is a founding member of the International Network of Hotlines (INHOPE) and the International Network Against Cyber Hate (INACH).
In Germany the Interstate Treaty on the Protection of Minors in the Media (JMStV) lays down what is illegal on the internet and regulates what content providers are obliged to do.
Internet Adress: www.jugendschutz.net
Projects produced by children and young people
9. Netzcheckers.de – The interactive youth portal Presented by: Mr Daniel Poli(GER), Project Coordinator for "Jugend Online", IJAB – International Youth Service of the Federal Republic of Germany, Bonn
The youth portal netzcheckers.de is a supply of the „Youth online (Jugend online)-Project“, carried out by IJAB – International Youth Service of the Federal Republic of Germany and is sponsored by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth.
By imparting media literacy and web-based youth information “Youth online” gives a new impetus to child and youth services. For this purpose the youth portal www.netzcheckers.de has been provided as an informal learning area which enables young people to try out multimedia and to get acquainted with new forms of interactive learning and communication.
The objective of this project is imparting media literacy by means of direct participation in the youth portal.
Hence netzcheckers.de regard themselves as a hands-on portal for young people. Here you can generate and download ring tones for free, create cell phone pictures or have your say via your own podcast.
The youth portal offers news and quick-witted retorts to all about love, sports, music, school, job and health. Registered users can communicate with each other, write their own articles and contribute their own ideas – in the form of editorial pieces, photo albums, picture animation, weblogs or podcasts, for example. netzcheckers.de continuously extend their choice of subjects and action modules and integrate new technological developments.
By its variety of participatory elements the project offers an opportunity to contribute and directly participate in the process of youth information to both young people without previous knowledge and experienced internet users. Therefore, the success of the youth portal results from the principle of young people informing others via a friendly multimedia approach and thus learning from each other.
Finland
Finnish participants of the workgroups and project descriptions
1. Mrs Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
2. Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
3. Mrs Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
4. Mrs Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
5. Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
6. Mr Ismo Kiesiläinen (FIN), Youth worker and producer, Bachelor of Media Design
7. Mrs Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
Finland
Project descriptions
Projects for parents, teachers and youth workers
1. We and media- a media education project Presented by: Mrs Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
With this small media education project the Finnish National Board of Education (FNBE) aimed at producing new solutions and action models for media education. The specific purpose was to promote active citizenship with the means of media education and to support the implementation of new core curriculum, which stresse more than the previous one media education as a cross-curricular theme. We also wanted to deepen the co-operation between schools and media so that schools could learn more about media as a rapidly changing learning environment.
The criterias set for the participating schools were that their project plans should contain something innovative, a team big and representive enough to carry out the project and at least one external partner involved.
Two experts in FNBE designed and decided the action plan and guidelines for the project. The funding (50,000€) was recieved quite unexpectedly from the Goverment's Citizen Programme. Therefor the comprehensive schools were invited to take part in the project quite inconviniently just in the end of spring term 2006.
Schools participated in the opening seminar for two days in FNBE introducing themselves, following lectures, getting acquainted with the main partners on the media education field and being consulted by the FNBE media education experts.
Through this project we learned for example that schools can do innovative work without any additional funding, but even a small amount of extra money can trigger new and extraordinary initiatives and solicit new partnerships. There is readiness within schools for cross-curricular collaboration as well as with external partners and national school administration, but all this needs to be supported in various ways (funding, counselling, information, sharing).
2. Enhancing Youth Civic Engagement with Media Production Presented by: Mrs Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
Public space, especially online, is now offered more than ever before. Still, the role of public media in youth cultures has not been taken seriously enough in citizenship education. The presentation provides insights to the relations between youth, media publicity and citizenship.
It is based on three years empirical research, which has aimed to the enhancement of youth civic engagement on media, supported with media education in youth work and school (Kotilainen, Sirkku & Rantala, Leena 2008: coming on October in Finnish: Youth civic Identities and Media
Education)
The presentation starts with the description of youth media participation and multiple civic identities based on the case study. After that, there is a short discussion on media pedagogy, i.e. the practices that have been developed in youth work and school.
The presentation argues, that youth citizenship can be strengthened with media education which takes account the multiple youth civic identities and media publicity. This kind of media education consists on three elements related with each other: pedagogy understood as learning
community, youth media participation including media production and audiences which are, for example, offered on media publicity.
3. TUNNE - Turvallinen nuorten netti (Internet Safety for Youth) Presented by: Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
The purpose of the TUNNE Project, in line with the European Commission Safer Internet Programme (2005-2007), was to empower citizens to use the internet, as well as other information and communication technologies, safely and responsibly. The primary target groups of the project were children aged 11-16 and their parents and teachers. In TUNNE Project, positive opportunities and smart, active use of media were emphasised and media skills were seen as a protective factor in child development. In Finland, children start using new communication technologies at an early age. Among the teenagers, the internet has quickly become a fundamental part of their daily social life. The development has been so rapid that a great deal of parents and educators are not at all familiar with the new technologies and new forms of communication their children are using.
The internet safety awareness work has been of great importance to MLL since 1999, when the first Smart on the Web Campaign was launched by MLL. The TUNNE project continued and strengthened the work already done in different awareness campaigns. The TUNNE Project was funded by Safer Internet Programme of the European Commission (50%). Additional funding for the project was provided by the Ministry of Transport and Communications Finland, Nokia, and the Children and New Media Project (MLL), which was funded by the Finland’s Slot Machine Association.
In order to bridge the digital divide between generations, the TUNNE Project pursued to foster the dialogue between generations. An important aspect of the approach was to familiarise adults with new forms of online and mobile methods of communication used by young people and to increase the understanding of the possible risks and negative effects they may induce. Thus, we used young people as trainers to share their knowledge and experiences with parents and teachers.
In the TUNNE School Campaign, a nationwide trainer network was created, which organised a total of 695 face-to-face briefings in schools with 42 800 participants altogether. The awareness-raising tools of the project consisted of brochures, video spots, educational material for peer student work, trainer’s guide and websites for parents and young people. The largest events of the project were Safer Internet Day 2006 and 2007 and the Smart on the Web professional seminar. The project conducted three wide surveys on children’s internet use and parents’ awareness. Active involvement in national and international networks and partnerships in several media education projects made it possible for the project tools and findings to be spread out wider thus increasing the overall effectiveness of the project.
With a successful school campaign, high visibility in local and national media and close communication with the popular online communities for young people, the TUNNE Project fulfilled the objective of awareness-raising in many respects. In addition, an internet safety trainer network was established in conjunction with the Tunne Project, which will continue the nationwide support for schools after the project phase. The MLL has also established a steady position in national as well as international networks on media safety and media education. The work continues in the Finnish Internet Awareness Project funded by the European Commission Safer Internet Programme. The Finnish Internet Awareness Project is a joint action of MLL, Save the Children Finland and the Finnish Communications Regulatory Authority (Finnish Safer Internet Day Campaign).
Projects with easy access
4. www.mediakasvatus.fi - Materials, information, events, news and opinions about media education Presented by: Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
Enhancing youth civic engagement withIn September 2007 the Finnish Society on Media Education opened a web portal called www.mediakasvatus.fi (mediaeducation.fi). This web portal meant for professional educators and workers, researchers, students, voluntary organisations and parents in the field of media education was launched the 27th of September 2007. The site is financed by the Ministry of Education and there are two editors, a Finnish and a Swedish, working with the site.
The mission of the portal is to increase awareness of media education and provide material resources for users in three languages. The website includes information about news and events, a massive collection of material for different target groups, information about research and statistics, blogs and conversational forums as well as a survival kit for parents. One part of the mission is to improve Nordic co-operation between Nordic countries and bring the knowledge about media education online.
By June 2008 the site has gained more than 370 users and over 1300 newsletter orders. The site has over 20 000 visitors every month. The most used pages are news, events and material search. Users have given feedback and informed us that the site is useful in many ways. The best feedback is given about the newsletters, which gather the actual news, events, competitions and materials. The newsletters are sent twice a month.
There have been some technical issues that still need to be fixed. For example there was a public news channel for visitors, so they could send news without registering. It had to be closed due to the spam. There is still a lack of content, especially in Swedish and English versions. In order to improve the contents we need alternative financers. The language issue was not properly considered in the first place.
5. Media Muffin - www.mediamuffinsi.fi Presented by: Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
The Media Muffin project was a launch to development of media education for small children. The project was organized by the Ministry of Education in Finland during years 2006-2007. Media Muffin training and material production continues in year 2008.
The project is carried out by three organizations: The Center for School Clubs, the School Cinema and Media Education Center Metka.
The goal of the Media Muffin project was to improve the media education readiness in early childhood education, the first grades of primary school and before and after school clubs. It also seeks to inform parents of small children’s media education.
Another goal is to make media education a more integral part of the training of early childhood staff, school teachers, and those working in children´s before and after school activities. Media Muffin was both educational as well as a media protectional project.
The project produces media education materials. The media education materials' offers pedagogical support to do media education with children and parents. The Media Muffin project organizes national training sessions, where teachers and other educators are introduced to the basic concepts and working methods of media education, and guided in the basics of the safe use of media.
During the Media Muffin project two researches have been done; one by the University of Tampere - Department of Journalism and one by University of Jyväskylä. These researches showed the points of development and success.
6. My Movie Event - www.mediametka.fi Presented by: Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
Media Education Center Metka organizes My Movie Event every year. This year 2008 the event is celebrating it´s 20th active year.
Young people under 25 years can send their self made movies to My Movie Event. They have the possibility to get feedback from professionals working in the Finnish filmindustry. In My Movie Event young people also have the opportunity to watch movies, which are made by other young people. My Movie Event is founded by the Ministry of Education.
Projects produced by children and young people
The Youth Voice Editorial Board is a youth participation and media education for young people wiling to influence and change the youth's image in media. The Youth Voice Editorial Board works as a news agency delivering material and stories to different media. The aim of this pioneer project is to get young people to produce media content into the maintsream media. The project activates and enables young people to have public discussions and debates with other people, experts and politicians in media topical issues important to them. The teens are trained to write atricles and produce TV programs with the help of professionla and leading journalists.
The idea of the Youth Voice Editorial Board originated in Youth's Open Forums in Helsinki in 2005. The Open Forums are discussion arenas for young people and politicians of the city of Helsinki organized by The Voice of the Young in Helsinki- campaing. In 2005 the theme of the Open Forums was media critic 'TV-me and virtual you - critically about media'. The young criticised the tiny visibility they have in mainstream media respect to the other age-groups and matters concerning them.
Helsinki city Youth Department established, together with an active group of young people, a planning group that worked for to make it possible to run a youth editorial board. The Youth Voice project started in the autumn 2006 and it collaborates with YLE (Finland's national public service broadcasting company), Helsingin Sanomat (the biggest newspaper in Finland) and Dynamoid OY (the enterprise that owns IRC-galleria). The project is a part of The Voice of the Young -campaign, a joint youth participation project of the Helsinki City Education and Youth Department that develops democratic operational culture at schools and youth work. The Editorial Board gets its financing from Youth Department, Helsingin Sanomat Foundation and Ministry of Education.
The activities of theYouth Editorial Board are various: the board members produce TV programs for YLE, write articles for Helsingin Sanomat and produce also surveys in IRG-galleria (a huge web based community which has 400,000 active users) about issues concerning the whole society. The subject of the programs have been youth's mental health and depression, the lack of politics at Finnish schools and youth's heavy drinking habits.
The Youth Voice Editorial Board consists of 50 media and activists, between 14-20-year old, which are all different personalities, and have various and also contradictory opinions about the society. The desire to make a difference is what brings these teens together in the field of media. The YVEB tries not to show the opinions of a small isolated group, but bring up the opinions of Finland's youth. When in the working phase, editorial board divides its members to several different small groups which all work on their own fields of media e.g Internet and television. Still major decisions concerning The Youth Voice Editorial Board are made together, by the members themselves.
The strength of this pioneer project is that it combines the desire to influence the society with media educatin and activate participation in an all new way. The Youth Voice Editorial Board provides its members, with all the training, experience and possibilities, to form a network of young activists which can make a difference now and tomorrow.
8. dvoted - www.dvoted.net Presented by: Mrs Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
dvoted is a website where young people meet to share and develop their filmmaking together.
What we have here is three major services:
1. Upload, watch and discuss films in ARENA
2. Get feedback and advice from professional filmmakers in MENTOR
3. Receive updated news and information on film production, education and festivals in ACADEMY
The website also serves as a community, showroom and network. dvoted exists in real life as well with activities such as offline workshops and competitions at Nordic youth film festivals.
Who is it for?
dvoted is especially aimed at the young Nordic filmmaker aged 15 -20 years. But we also welcome everyone else who has an interest in filmmaking and can take advantage of dvoted.
Why dvoted?
Film is one of the most important media for modern storytelling wherein you seek answers on questions of life. The art of filmmaking is a gifted talent and a craft.
dvoted aims to develop talented young Nordic filmmakers, their craft, their stories and ideas. After all storytelling in a Nordic context has a long history – and so has Nordic filmmaking. dvoted wants to identify and develop the talent and skills of every young person who has the ambition to tell stories in moving images.
dvoted is the only Nordic service where means and guidance to professional film production are offered to the young filmmaker.
dvoted is produced by; Svenska Filminstitutet, Det Danske Filminstitut, Norsk Filminstitutt, Koulukino & Icelandic Film Centre
1. Mrs Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
2. Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
3. Mrs Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
4. Mrs Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
5. Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
6. Mr Ismo Kiesiläinen (FIN), Youth worker and producer, Bachelor of Media Design
7. Mrs Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
Finland
Project descriptions
Projects for parents, teachers and youth workers
1. We and media- a media education project Presented by: Mrs Pirjo Sinko (FIN), Counsellor of Education, The National Board of Education
With this small media education project the Finnish National Board of Education (FNBE) aimed at producing new solutions and action models for media education. The specific purpose was to promote active citizenship with the means of media education and to support the implementation of new core curriculum, which stresse more than the previous one media education as a cross-curricular theme. We also wanted to deepen the co-operation between schools and media so that schools could learn more about media as a rapidly changing learning environment.
The criterias set for the participating schools were that their project plans should contain something innovative, a team big and representive enough to carry out the project and at least one external partner involved.
Two experts in FNBE designed and decided the action plan and guidelines for the project. The funding (50,000€) was recieved quite unexpectedly from the Goverment's Citizen Programme. Therefor the comprehensive schools were invited to take part in the project quite inconviniently just in the end of spring term 2006.
Schools participated in the opening seminar for two days in FNBE introducing themselves, following lectures, getting acquainted with the main partners on the media education field and being consulted by the FNBE media education experts.
Through this project we learned for example that schools can do innovative work without any additional funding, but even a small amount of extra money can trigger new and extraordinary initiatives and solicit new partnerships. There is readiness within schools for cross-curricular collaboration as well as with external partners and national school administration, but all this needs to be supported in various ways (funding, counselling, information, sharing).
2. Enhancing Youth Civic Engagement with Media Production Presented by: Mrs Sirkku Kotilainen (FIN), Senior Researcher, Ph.D., The Finnish Youth Research Network, Adjunct Professor, University of Jyväskylä, Adjunct Professor, University of Turku
Public space, especially online, is now offered more than ever before. Still, the role of public media in youth cultures has not been taken seriously enough in citizenship education. The presentation provides insights to the relations between youth, media publicity and citizenship.
It is based on three years empirical research, which has aimed to the enhancement of youth civic engagement on media, supported with media education in youth work and school (Kotilainen, Sirkku & Rantala, Leena 2008: coming on October in Finnish: Youth civic Identities and Media
Education)
The presentation starts with the description of youth media participation and multiple civic identities based on the case study. After that, there is a short discussion on media pedagogy, i.e. the practices that have been developed in youth work and school.
The presentation argues, that youth citizenship can be strengthened with media education which takes account the multiple youth civic identities and media publicity. This kind of media education consists on three elements related with each other: pedagogy understood as learning
community, youth media participation including media production and audiences which are, for example, offered on media publicity.
3. TUNNE - Turvallinen nuorten netti (Internet Safety for Youth) Presented by: Ms Sanna Harakkamäki (FIN), Designer of youth work at Mannerheim League of Child Welfare
The purpose of the TUNNE Project, in line with the European Commission Safer Internet Programme (2005-2007), was to empower citizens to use the internet, as well as other information and communication technologies, safely and responsibly. The primary target groups of the project were children aged 11-16 and their parents and teachers. In TUNNE Project, positive opportunities and smart, active use of media were emphasised and media skills were seen as a protective factor in child development. In Finland, children start using new communication technologies at an early age. Among the teenagers, the internet has quickly become a fundamental part of their daily social life. The development has been so rapid that a great deal of parents and educators are not at all familiar with the new technologies and new forms of communication their children are using.
The internet safety awareness work has been of great importance to MLL since 1999, when the first Smart on the Web Campaign was launched by MLL. The TUNNE project continued and strengthened the work already done in different awareness campaigns. The TUNNE Project was funded by Safer Internet Programme of the European Commission (50%). Additional funding for the project was provided by the Ministry of Transport and Communications Finland, Nokia, and the Children and New Media Project (MLL), which was funded by the Finland’s Slot Machine Association.
In order to bridge the digital divide between generations, the TUNNE Project pursued to foster the dialogue between generations. An important aspect of the approach was to familiarise adults with new forms of online and mobile methods of communication used by young people and to increase the understanding of the possible risks and negative effects they may induce. Thus, we used young people as trainers to share their knowledge and experiences with parents and teachers.
In the TUNNE School Campaign, a nationwide trainer network was created, which organised a total of 695 face-to-face briefings in schools with 42 800 participants altogether. The awareness-raising tools of the project consisted of brochures, video spots, educational material for peer student work, trainer’s guide and websites for parents and young people. The largest events of the project were Safer Internet Day 2006 and 2007 and the Smart on the Web professional seminar. The project conducted three wide surveys on children’s internet use and parents’ awareness. Active involvement in national and international networks and partnerships in several media education projects made it possible for the project tools and findings to be spread out wider thus increasing the overall effectiveness of the project.
With a successful school campaign, high visibility in local and national media and close communication with the popular online communities for young people, the TUNNE Project fulfilled the objective of awareness-raising in many respects. In addition, an internet safety trainer network was established in conjunction with the Tunne Project, which will continue the nationwide support for schools after the project phase. The MLL has also established a steady position in national as well as international networks on media safety and media education. The work continues in the Finnish Internet Awareness Project funded by the European Commission Safer Internet Programme. The Finnish Internet Awareness Project is a joint action of MLL, Save the Children Finland and the Finnish Communications Regulatory Authority (Finnish Safer Internet Day Campaign).
Projects with easy access
4. www.mediakasvatus.fi - Materials, information, events, news and opinions about media education Presented by: Ms Anniina Lundvall (FIN), Coordinator, Bachelor of Media Design, The Finnish Society on Media Education
Enhancing youth civic engagement withIn September 2007 the Finnish Society on Media Education opened a web portal called www.mediakasvatus.fi (mediaeducation.fi). This web portal meant for professional educators and workers, researchers, students, voluntary organisations and parents in the field of media education was launched the 27th of September 2007. The site is financed by the Ministry of Education and there are two editors, a Finnish and a Swedish, working with the site.
The mission of the portal is to increase awareness of media education and provide material resources for users in three languages. The website includes information about news and events, a massive collection of material for different target groups, information about research and statistics, blogs and conversational forums as well as a survival kit for parents. One part of the mission is to improve Nordic co-operation between Nordic countries and bring the knowledge about media education online.
By June 2008 the site has gained more than 370 users and over 1300 newsletter orders. The site has over 20 000 visitors every month. The most used pages are news, events and material search. Users have given feedback and informed us that the site is useful in many ways. The best feedback is given about the newsletters, which gather the actual news, events, competitions and materials. The newsletters are sent twice a month.
There have been some technical issues that still need to be fixed. For example there was a public news channel for visitors, so they could send news without registering. It had to be closed due to the spam. There is still a lack of content, especially in Swedish and English versions. In order to improve the contents we need alternative financers. The language issue was not properly considered in the first place.
5. Media Muffin - www.mediamuffinsi.fi Presented by: Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
The Media Muffin project was a launch to development of media education for small children. The project was organized by the Ministry of Education in Finland during years 2006-2007. Media Muffin training and material production continues in year 2008.
The project is carried out by three organizations: The Center for School Clubs, the School Cinema and Media Education Center Metka.
The goal of the Media Muffin project was to improve the media education readiness in early childhood education, the first grades of primary school and before and after school clubs. It also seeks to inform parents of small children’s media education.
Another goal is to make media education a more integral part of the training of early childhood staff, school teachers, and those working in children´s before and after school activities. Media Muffin was both educational as well as a media protectional project.
The project produces media education materials. The media education materials' offers pedagogical support to do media education with children and parents. The Media Muffin project organizes national training sessions, where teachers and other educators are introduced to the basic concepts and working methods of media education, and guided in the basics of the safe use of media.
During the Media Muffin project two researches have been done; one by the University of Tampere - Department of Journalism and one by University of Jyväskylä. These researches showed the points of development and success.
6. My Movie Event - www.mediametka.fi Presented by: Anu Ruhala (FIN), Instructor, Bachelor of Education, Media Education Center Metka
Media Education Center Metka organizes My Movie Event every year. This year 2008 the event is celebrating it´s 20th active year.
Young people under 25 years can send their self made movies to My Movie Event. They have the possibility to get feedback from professionals working in the Finnish filmindustry. In My Movie Event young people also have the opportunity to watch movies, which are made by other young people. My Movie Event is founded by the Ministry of Education.
Projects produced by children and young people
7. The Youth Voice Editorial Board Presented by: Mr Ismo Kiesiläinen (FIN), Youth worker and producer, Bachelor of Media Design
The Youth Voice Editorial Board is a youth participation and media education for young people wiling to influence and change the youth's image in media. The Youth Voice Editorial Board works as a news agency delivering material and stories to different media. The aim of this pioneer project is to get young people to produce media content into the maintsream media. The project activates and enables young people to have public discussions and debates with other people, experts and politicians in media topical issues important to them. The teens are trained to write atricles and produce TV programs with the help of professionla and leading journalists.
The idea of the Youth Voice Editorial Board originated in Youth's Open Forums in Helsinki in 2005. The Open Forums are discussion arenas for young people and politicians of the city of Helsinki organized by The Voice of the Young in Helsinki- campaing. In 2005 the theme of the Open Forums was media critic 'TV-me and virtual you - critically about media'. The young criticised the tiny visibility they have in mainstream media respect to the other age-groups and matters concerning them.
Helsinki city Youth Department established, together with an active group of young people, a planning group that worked for to make it possible to run a youth editorial board. The Youth Voice project started in the autumn 2006 and it collaborates with YLE (Finland's national public service broadcasting company), Helsingin Sanomat (the biggest newspaper in Finland) and Dynamoid OY (the enterprise that owns IRC-galleria). The project is a part of The Voice of the Young -campaign, a joint youth participation project of the Helsinki City Education and Youth Department that develops democratic operational culture at schools and youth work. The Editorial Board gets its financing from Youth Department, Helsingin Sanomat Foundation and Ministry of Education.
The activities of theYouth Editorial Board are various: the board members produce TV programs for YLE, write articles for Helsingin Sanomat and produce also surveys in IRG-galleria (a huge web based community which has 400,000 active users) about issues concerning the whole society. The subject of the programs have been youth's mental health and depression, the lack of politics at Finnish schools and youth's heavy drinking habits.
The Youth Voice Editorial Board consists of 50 media and activists, between 14-20-year old, which are all different personalities, and have various and also contradictory opinions about the society. The desire to make a difference is what brings these teens together in the field of media. The YVEB tries not to show the opinions of a small isolated group, but bring up the opinions of Finland's youth. When in the working phase, editorial board divides its members to several different small groups which all work on their own fields of media e.g Internet and television. Still major decisions concerning The Youth Voice Editorial Board are made together, by the members themselves.
The strength of this pioneer project is that it combines the desire to influence the society with media educatin and activate participation in an all new way. The Youth Voice Editorial Board provides its members, with all the training, experience and possibilities, to form a network of young activists which can make a difference now and tomorrow.
8. dvoted - www.dvoted.net Presented by: Mrs Outi Freese (FIN), Executive Director, Koulukino (School Cinema Association)
dvoted is a website where young people meet to share and develop their filmmaking together.
What we have here is three major services:
1. Upload, watch and discuss films in ARENA
2. Get feedback and advice from professional filmmakers in MENTOR
3. Receive updated news and information on film production, education and festivals in ACADEMY
The website also serves as a community, showroom and network. dvoted exists in real life as well with activities such as offline workshops and competitions at Nordic youth film festivals.
Who is it for?
dvoted is especially aimed at the young Nordic filmmaker aged 15 -20 years. But we also welcome everyone else who has an interest in filmmaking and can take advantage of dvoted.
Why dvoted?
Film is one of the most important media for modern storytelling wherein you seek answers on questions of life. The art of filmmaking is a gifted talent and a craft.
dvoted aims to develop talented young Nordic filmmakers, their craft, their stories and ideas. After all storytelling in a Nordic context has a long history – and so has Nordic filmmaking. dvoted wants to identify and develop the talent and skills of every young person who has the ambition to tell stories in moving images.
dvoted is the only Nordic service where means and guidance to professional film production are offered to the young filmmaker.
dvoted is produced by; Svenska Filminstitutet, Det Danske Filminstitut, Norsk Filminstitutt, Koulukino & Icelandic Film Centre
5.
May 9, 2008
Seminar program
"Effective youth work and media protection needs media literacy”
Towards an active citizenship
The seminar is organized by the Finnish Society on Media Education together with the Ministry of Education in Finland. The seminary will be held in Helsinki the 1-4th of September.
Seminar location & accomodation: Hotel Scandic Marski, Mannerheimintie 10
Monday, 1st of September, Arrival
16.45 Gathering in the hotel lobby (German delegation)
17.00 German working group meeting at youth media centre Hatfactory, Lönnrotinkatu 30 C
18.10 Gathering in the hotel lobby (Estonian)
18.30 Cocktails at the youth media centre Hatfactory, Lönnrotinkatu 30 C
Welcoming words Mr. Olli Saarela, Director (Youth Policy Division, Ministry of Education)
Practical information Ms. Hanna Wahlman, Seminar Coordinator (Finnish Society on Media Education)
Tour around the Hatfactory
Cioccolato (Working group: Jenna Niemelä, Milla Niemelä, Antti Mustonen,
Jonna Laasonen, Susanna Isokääntä, Jaime Laakso), 6 min.
A short film from Finnish children´s movie festival, My Movie Event
19.30 Departure for the restaurant
20.00 Dinner at restaurant Juuri, Korkeavuorenkatu 27
Tuesday, 2nd of September:
9.30 Opening of the seminar
Ms. Sonja Kangas, Moderator
Welcoming words
Ms. Riitta Kaivosoja, Director General (Ministry of Education, Department for Cultural, Sport and Youth Policy)
Ms. Sara Sintonen, Chair (Finnish Society on Media Education)
Practical information Ms. Hanna Wahlman
9.45 National policies regarding media literacy and youth media protection
FINLAND
Measures of the Finnish Government
Mr. Kimmo Aaltonen, Counsellor for Cultural Affairs (Youth Policy Division, Ministry of Education)
GERMANY
The national media protection in general and the national situation in youth media protection
Mr. Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
ESTONIA
National statement and statistics
Ms. Pille Pruulmann-Vengerfeldt, Research fellow (University of Tartu, Institute of Journalism and Communication
Instructions for the working groups
12.30 Lunch and coffee
14.00 Working groups and coffee
Working group I
1. Projects for parents,teachers and youth workers
Workroom Neptune
Working group II
2. Projects with easy access
Workroom Filip I
Workgroup III
3. Projects produced by children and young people
Workroom Filip II
18.40 Gathering in the hotel lobby
19.00 Dinner at restaurant Rivoli, Albertinkatu 38
Wednesday, 3rd of September
9.30 Results of the working groups
Working group I
Projects for parents, teachers and youth workers
Working group II
Projects with easy access
Working group III
Projects produced by children and young people
11.00 National innovations in media literacy and media protection
FINLAND
Youth Work Online
Mr. Tero Huttunen, Designer, Youth Worker, Society Educator (Netari)
Mr. Matti Kari, Director of Communication, Resposible for Child Protection (Dynamoid)
GERMANY
A Net for Children
Mr. Martin Döring, Adviser for Youth Media Protection and Self-Regulation in the New Media (Ministry for Education- and Communication and Culture of Rhineland-Palatine)
Ms Ulrike Behrens, Media Educationalist of jugendschutz.net, Project Manager for klick-tipp.de.
13.00 Lunch and coffee
14.30 Results and summary
16.00 Coffee
16.30 End of seminar
18.00 Dinner at restaurant Suomi Lautasella (Suomi on the Plate), Lönnrotinkatu 13
Towards an active citizenship
The seminar is organized by the Finnish Society on Media Education together with the Ministry of Education in Finland. The seminary will be held in Helsinki the 1-4th of September.
Seminar location & accomodation: Hotel Scandic Marski, Mannerheimintie 10
Monday, 1st of September, Arrival
16.45 Gathering in the hotel lobby (German delegation)
17.00 German working group meeting at youth media centre Hatfactory, Lönnrotinkatu 30 C
18.10 Gathering in the hotel lobby (Estonian)
18.30 Cocktails at the youth media centre Hatfactory, Lönnrotinkatu 30 C
Welcoming words Mr. Olli Saarela, Director (Youth Policy Division, Ministry of Education)
Practical information Ms. Hanna Wahlman, Seminar Coordinator (Finnish Society on Media Education)
Tour around the Hatfactory
Cioccolato (Working group: Jenna Niemelä, Milla Niemelä, Antti Mustonen,
Jonna Laasonen, Susanna Isokääntä, Jaime Laakso), 6 min.
A short film from Finnish children´s movie festival, My Movie Event
19.30 Departure for the restaurant
20.00 Dinner at restaurant Juuri, Korkeavuorenkatu 27
Tuesday, 2nd of September:
9.30 Opening of the seminar
Ms. Sonja Kangas, Moderator
Welcoming words
Ms. Riitta Kaivosoja, Director General (Ministry of Education, Department for Cultural, Sport and Youth Policy)
Ms. Sara Sintonen, Chair (Finnish Society on Media Education)
Practical information Ms. Hanna Wahlman
9.45 National policies regarding media literacy and youth media protection
FINLAND
Measures of the Finnish Government
Mr. Kimmo Aaltonen, Counsellor for Cultural Affairs (Youth Policy Division, Ministry of Education)
GERMANY
The national media protection in general and the national situation in youth media protection
Mr. Martin Döring (GER), Adviser for Youth Media Protection and Self-Regulation in the New Media, Ministry for Education- and Communication and Culture of Rhineland-Palatine
ESTONIA
National statement and statistics
Ms. Pille Pruulmann-Vengerfeldt, Research fellow (University of Tartu, Institute of Journalism and Communication
Instructions for the working groups
12.30 Lunch and coffee
14.00 Working groups and coffee
Working group I
1. Projects for parents,teachers and youth workers
Workroom Neptune
Working group II
2. Projects with easy access
Workroom Filip I
Workgroup III
3. Projects produced by children and young people
Workroom Filip II
18.40 Gathering in the hotel lobby
19.00 Dinner at restaurant Rivoli, Albertinkatu 38
Wednesday, 3rd of September
9.30 Results of the working groups
Working group I
Projects for parents, teachers and youth workers
Working group II
Projects with easy access
Working group III
Projects produced by children and young people
11.00 National innovations in media literacy and media protection
FINLAND
Youth Work Online
Mr. Tero Huttunen, Designer, Youth Worker, Society Educator (Netari)
Mr. Matti Kari, Director of Communication, Resposible for Child Protection (Dynamoid)
GERMANY
A Net for Children
Mr. Martin Döring, Adviser for Youth Media Protection and Self-Regulation in the New Media (Ministry for Education- and Communication and Culture of Rhineland-Palatine)
Ms Ulrike Behrens, Media Educationalist of jugendschutz.net, Project Manager for klick-tipp.de.
13.00 Lunch and coffee
14.30 Results and summary
16.00 Coffee
16.30 End of seminar
18.00 Dinner at restaurant Suomi Lautasella (Suomi on the Plate), Lönnrotinkatu 13
Subscribe to:
Posts (Atom)